Jane Porter is a sustainability consultant at Stratos and Co-Founder of HUB Ottawa. She has a Masters of Corporate Environmental Management from the University of Jyvaskyla (Finland), and a Bachelor in International Business from Carleton University. Her passion is innovating for sustainability and her specialty is making it happen through thinking big, collaborating across networks, and facilitating dialogue.
Jane, from your experience at Stratos (a leading Sustainability Consultant), what are the largest motivating factors for organizations to integrate sustainability?
Three key motivating factors which I often see in my work, include:
- Risk management – Environmental, social and governance issues often represent major risks (and opportunities) that need to be managed by the company if they want to continue to do business.
- Executive influence – Executive leaders who have a strong vision for sustainability and Board members who ask challenging environmental/social questions influence the organizations’ values and help ensure initiatives are supported and properly resourced.
- Investment decisions – Investors are increasingly looking to make ‘ethical investments’ and many long term investors don’t want to invest in companies whose entire industry may be moot in 50 years (e.g., fossil fuels).